Jiminy Eco Toys is an eco-specialist toy company, retailing and distributing the earth-kindest toys across Ireland & the UK.

Named after Pinocchio’s conscience Jiminy Cricket, it’s the brainchild of Dublin mum Sharon Keilthy. Sharon found toy shopping for her daughter frustrating. Nearly everything was plastic wrapped in plastic, shipped 22,000km from China. So in 2018 Sharon left her senior role at an American multinational and set up Jiminy to give eco-minded customers more options.

Sharon says: “My vision is an eco-section in every toyshop. I want to do something for the environment. Instead of complaining about how eco-unfriendly toys are, I figured, why not use my business experience and be the toy company I hope the others will become? This is my eco-activism, activism through business.”

Jiminy

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